GEB 2350 - Survey of International Business

College of Business

Credit(s): 3
Contact Hours: 47
Effective Term Summer 2018 (545)

Course Description

This introductory course in international business is designed to provide an overview of international trade as it relates to: existing and emerging global markets, foreign investments, its impact on financial markets, international marketing, and the operation of multinational corporations.

Course Topics

Topic 1
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Learning Outcomes and Objectives

  1. The student will compare cultural and environmental differences within business operations across countries by:
    1. explaining the reasons that firms pursue international business and the ways in which they do it.
    2. explaining ethical behavior in international business.
    3. describing characteristics of developing nations.
  2. The student will analyze global trade and investment operations within major international organizations (such as World Bank, United Nations, International Finance Corporation, International Development Association, or International Monetary Fund) by:
    1. identifying the major international organizations.
    2. describing political economies and international trade theory.
    3. comparing current values of the American dollar and global currencies and exchange rates.
    4. describing the U.S. balance-of-payments deficit and how it resulted in significant amounts of U.S. dollars being held by nonresidents of the U.S.
    5. identifying the circumstances and manner by which major money markets and financial centers around the globe emerge.
    6. describing how tariffs on goods and services affect international business practices.
  3. The student will demonstrate a knowledge of the global monetary system by:
    1. citing how the foreign exchange markets affect trade.
    2. describing the operation of the international monetary system.
  4. The student will demonstrate the strategy and structure of international business and overall business operations by:
    1. describing the importance of cultural screening for product development, and identifying market trends, entry barriers, and existing competition.
    2. identifying multiple strategies of organizing international business endeavors, strategic alliances, global market entry, and operations planning and implementation.

Criteria Performance Standard

Upon successful completion of the course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through classroom measures developed by individual course instructors.

History of Changes

DBT 5/17/94 Effective Session 19941 3 Year Review 9899 Reformatted 11/21/02 mr for 3 Year Review 2002. Flex Access approved 4-2006. C&I 7/10/07, BOT 8/21/07 Effective 20071(0385). C&I Approval: 12/02/2011, BOT Approval: 02/21/2012, Effective Term: Summer 2012 (455).
C&I Approval: 02/09/2018, BOT Approval: 04/17/2018, Effective Term: Summer 2018 (545)

Related Programs

  1. Business Administration (BUS-AS) (670) (Active)