GEB 1011 - Introduction to Business

College of Business

Credit(s): 3
Contact Hours: 47
Effective Term Spring 2020 (570)

Course Description

The purpose of this foundational business course is to acquaint students with the tools and vocabulary needed in all aspects of the business world. This course will cover areas such as business ownership, management, marketing, financial services, supply chain management, sustainability/social responsibility, entrepreneurship and project management and how they function together to create value. 

Learning Outcomes and Objectives

  1. The student will provide an overview of business basics by:
    1. Identifying economic indicators and other factors affecting the success of a business.
    2. Identifying key benefits of international trade.
    3. Summarizing the key contributions of small businesses to the U.S. economy.
  2. The student will describe the management process by:
    1. Summarizing the four basic management functions and their applications.
    2. Identifying the leadership characteristics and style of a manager.
    3. Classifying strategic factors using a SWOT analysis.
    4. Explaining the key principles of managerial communications, including effective verbal and non-verbal messaging.
  3. The student will define basic financial and accounting terminology by:
    1. Describing the role of accounting and finance in the business process.
    2. Identifying key financial statements given a financial scenario.
  4. The student will analyze the key marketing practices of companies by:
    1. Identifying a company’s target market and its marketing strategy.
    2. Developing a promotional tool for a specific company and target market.
    3. Summarizing the ways that marketing activities provide value to customers.
  5. The student will summarize the concept of supply chain management by:
    1. Explaining the impact on production, inventory, delivery time, and customer satisfaction, given an industry example.
  6. The student will recognize how social responsibility and sustainability apply to business decisions by:
    1. Defining social corporate responsibility and its impact on stakeholder groups.
    2. Describing sustainable business practices.
    3. Explaining how sustainable business practices help to protect the customer, employee, and the natural environment.

Criteria Performance Standard

Upon successful completion of the course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through classroom measures developed by individual course instructors.

History of Changes

Revised 8/84 Reviewed C&I 10/23/90 3 YR C&I Review 8/94 C & I 11/11/97; DBT 12/15/97 Effective Session II, 1997-98. C&I 10/23/01, BOT 11/20/01 Effective yrtr 20021. C&I 6/28/05, BOT 8/23/05, Effective 20051(0355), Added Topic #2. Topic 1 only: C&I 4/25/06, BOT 6/2006, Eff 20061(0370). DELETE TOPIC #2. 3-Year Review 2010—Acceptable As Is C&I Approval: 04/24/2007, BOT Approval: 06/19/2007, Effective Term: Summer 2007 (380). C&I Approval: 11/21/2014, BOT Approval: 02/17/2015, Effective Term: Fall 2015 (505).
C&I Approval: 09/05/2019, BOT Approval: 09/24/2019, Effective Term: Spring 2020 (570)

Related Programs

  1. Accounting Technology Operations (ACTAP-CT) (535) (Draft)
  2. Business Administration (BUS-AS) (670) (Active)
  3. Business Management (BUSADM-CT) (670) (Active)
  4. Business Operations - Marketing (MKT-CT) (505) (Active)
  5. Environmental Science Technology (ENVSC-AS) (635) (Active)
  6. Hospitality and Tourism Management (HMGT-AS) (640) (Active)
  7. International Business PCS (IBUSHS-AR) (585) (Active)
  8. Music Industry/Recording Arts (MIRAS-AS) (670) (Active)
  9. Risk Management and Insurance Management (RISKMGT-CT) (595) (Active)
  10. Supply Chain and Logistics (SCM-CT) (585) (Active)