ISM 4548 - Web Analytics

College of Computer & Information Technology

Credit(s): 3
Contact Hours: 47
Effective Term Spring 2015 (495)

Requisites

Prerequisite ISM 4545 with a minimum grade of C

Course Description

This course covers online data concepts and teaches students how to search, retrieve, visualize, and analyze online quality data from social networks and social media, website usage, and clickstream data. Students will also learn to use key metrics to assess goals and return on investment, and will perform social network analysis to identify key social actors, subgroups, and network properties in social media.

Learning Outcomes and Objectives

  1. The student will gather and collect quality online data by:
    1. identifying sources and limitations of web-based data.
    2. using leading web analytics tools to capture data.
    3. creating surveys.
  2. The student will analyze quality online data by:
    1. applying multiple statistical methods (e.g. clickstream analysis, A/B testing, surveys, social network analysis) to analyze web traffic and social media programs.
    2. using web metrics (e.g., visits, bounce rate, conversion rate) to assess goals and return on investment.
    3. creating interactive dashboards.
  3. The student will utilize quality online data by:
    1. creating and integrating Key Performance Indicators.
    2. explaining online data analysis' impact on business goals.
    3. applying online data to support business goals.

Criteria Performance Standard

Upon successful completion of the course the student will, with 70% accuracy, demonstrate mastery of the above stated objectives through classroom measurements developed by individual instructors.

History of Changes

C&I Approval: 05/16/2014, BOT Approval: 10/21/2014, Effective Term: Spring 2015 (495)

Related Programs

  1. Technology Development and Management (TMGT-BAS) (625) (Active)