MAR 1142 - Global Marketing

College of Business

Credit(s): 3
Contact Hours: 47
Effective Term Fall 2010 (430)

Course Description

This course covers the principles of fair global market trade and methods for developing and implementing global marketing and trade operations. The areas of international trade, payments, development, and multinational enterprise as they apply to global marketing are the key elements of the course.

Learning Outcomes and Objectives

  1. The student will gain an understanding of the global marketing system and understand the significance of marketing in the multinational system by:
    1. developing a vocabulary relative to the field of global marketing.
    2. recognizing the role of global marketing in society and within the multinational community with emphasis on international trade.
    3. examining global marketing mixes along with strategies and tactics and plan and implement the global marketing strategies.
    4. examining the uncontrollable environments affecting global marketing management, such as cultural and social environment, political environment, legal environment, economic environment, and the competitive environment.
    5. explaining the use of global marketing demographics and their relationship to the consumer market.
    6. recognizing forecasting target global potential and sales.
    7. explaining the need for global trade policies, global competition, foreign enterprise and global monetary systems.
  2. The student will evaluate domestic and foreign retail and wholesale agencies, the elements of global marketing efficiency, the costs involved, and the part these ingredients play in the multinational marketing system by:
    1. analyzing and developing a marketing presentation of a multinational system.
    2. recognizing the strategies of the global retailer, wholesaler, and the function of physical distribution and the importance of strategies in each instance.
    3. identifying promotional methods and objectives as they relate to personal and multinational selling.
    4. analyzing the demand-oriented approaches to price determination relative to break-even analysis, traditional demand and supply analysis, marginal analysis, and how to estimate curves.
    5. summarizing multinational market planning and the role it plays in the field of global marketing.
    6. examining, gathering and analyzing information for the global marketing decision-making process with emphasis on the definition of the problem, situation analysis, informational investigation, and the planning of the formal research project.
  3. The student will gain an understanding of the relationship of governmental and societal agencies and the importance of this relationship in the overall global marketing system by:
    1. summarizing legislation that has been enacted by international trade agencies and the federal government and its various agencies that regulate and control the overall global marketing function.
    2. interpreting and presenting information related to various legislation regulation that affects the efficiency of the global marketing system.
    3. examining and presenting global marketing concepts used by the various foreign trade agencies and of our federal government in order to gain the support of the consumer in various multinational trade issues.

Criteria Performance Standard

Upon successful completion of the course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through classroom measures developed by individual course instructors.

History of Changes

Developed 2/10/94 3 Year Review 9899 DBT 5/17/94 MAR reformatted for 3 Year Review 2002. Effective Session 19941 3 Year Review 2006 SCN change from MAR 1240 3-Year Review 2010: Acceptable As Is Effective Sess. 19942
C&I Approval: , BOT Approval: , Effective Term: Fall 2010 (430)

Related Programs

  1. Business Administration (BUS-AS) (670) (Active)
  2. Business Management (BUSADM-CT) (670) (Active)