MAN 4801 - Business Plan Strategies

College of Business

Credit(s): 3
Contact Hours: 47
Effective Term Fall 2013 (475)

Requisites

Admission to College of Business BAS or
Admission to Business Administration (Bachelor of Science) (BUS-BS) or
Permission of the Program

Course Description

In addition, it is strongly recommended that Entrepreneurship students take MAN 3802 and MAR 4836 before taking this course. This course will allow students to create and test their business ideas through feasibility analyses. This course includes analyzing the strategic issues when starting a new firm or expanding a current business. The student will plan and implement the components of a business plan based upon their research and analysis.

Learning Outcomes and Objectives

  1. The student will analyze the management and strategic issues involved in starting a new firm or franchise or beginning a new project or venture in an existing firm by:
    1. examining managerial perspectives of starting a firm.
    2. evaluating the dimensions of basic personnel setup of a firm.
    3. identifying major organizational challenges within domestic and/or global contexts.
    4. researching the advantages and disadvantages of business types including limited liability corporations (LLCs), corporations and sole proprietorships.
    5. deducing the risks associated with the entrepreneurial process.
  2. The student will analyze tactical business operations and marketing criteria and show ways to effectively manage business functions by:
    1. identifying strengths, weaknesses, opportunities and threats (SWOT analysis) of major competitors.
    2. identifying industry growth trends and target markets.
    3. evaluating different factors in the financial environment that may affect the short-term and long-term growth of the firm.
    4. identifying the major types of information systems and technology tools that should be used in the firm.
  3. The student will develop a detailed plan to address and manage a real enterprise by:
    1. using a set of questions to ask to gain needed information to complete a plan.
    2. demonstrating verbal communication skills in presenting the plan.
    3. utilizing a structured plan approach and generic template to solving the problem.
    4. demonstrating the integration of strategic business skill knowledge into an integrated business plan.
  4. The student will analyze the feasibility of various business ideas by:
    1. identifying value creation opportunities.
    2. experimenting with the feasibility analysis process.
    3. evaluating the feasibility of a number of proposed business ideas.
    4. developing competency in the entrepreneuring process and skill in feasibility analysis.
  5. The student will develop and test entrepreneurial ventures using available tools by:
    1. examining various online markets’ needs and potential for growth.
    2. researching Web tools to create unique mashups.
    3. evaluating the value-added to a given market niche.
    4. validating competency in the entrepreneuring process through mashups that offer value creation to an existing niche market.

Criteria Performance Standard

Upon successful completion of the course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through classroom measures developed by individual course instructors.

History of Changes

C&I 9/25/07, BOT 11/20/07, effective 20072(0390). C&I 5/26/2009, BOT 7/21/2009, Effective 20091(0415)
C&I Approval: 11/30/2012, BOT Approval: 01/15/2013, Effective Term: Fall 2013 (475)

Related Programs

  1. Management and Organizational Leadership (MGTORG-BAS) (645) (Active)