ENT 2010 - Planning the Entrepreneurial Venture

College of Business

Credit(s): 3
Contact Hours: 47
Effective Term Fall 2011 (445)

Requisites

Prerequisite ENT 1000

Course Description

This is a practical course designed to guide students through the process of planning and preparing a business plan for the purposes of launching and funding an entrepreneurial venture. It is created and developed for students who have a business idea they are interested in pursuing as a start-up company or have an existing business they are planning to expand or diversify. Emphasis will be placed on the necessary research and analysis that is a required part of writing a business plan and the basics for launching and financing a new venture.

Learning Outcomes and Objectives

  1. The student will describe all the components that are required for creating a business plan by:
    1. defining the new business venture goals.
    2. discovering the key elements of a quality business plan.
    3. identifying the necessary research and background information required to achieve success in writing a business plan.
  2. The student will utilize research to determine their potential for success in their proposed business concept by:
    1. examining the field of interest and market for business creation.
    2. identifying the unique value proposition for the business service or product offering.
    3. classifying results from market and product/service offering research to determine the business potential.
    4. examining the market place for community impact and likelihood for success.
  3. The student will demonstrate the knowledge and practical skills for creating and presenting their business plan or proposal by:
    1. identifying the components critical to the success of the venture in the marketplace.
    2. developing the rationale that the opportunity exists and is viable, achievable and has the potential for financial gain.
    3. preparing a feasibility study on an entrepreneurial venture or business growth plan.
    4. preparing a business venture implementation plan.
  4. The student will identify the start-up capital needs of the venture and consider the finance options available to begin and sustain the business by:
    1. completing worksheets to identify the start-up capital needs of the venture.
    2. preparing a budget for the venture considering the five year plan.
    3. identifying potential investor and lender options and their application processes.
  5. The student will organize the resources necessary for successfully completing a business plan by:
    1. writing an executive summary.
    2. completing a business plan for the new venture including the marketing plan, management plan and financial analysis components.
    3. identifying potential investors and avenues for financing the new venture utilizing the business plan presentation.

Criteria Performance Standard

Upon successful completion of the course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through classroom measures developed by individual course instructors.

History of Changes

C&I 12/7/2010, BOT 2/22/2011, Effective 20102(0435). State approved as 2010, was submitted as 2AAA
C&I Approval: 05/24/2011, BOT Approval: 06/21/2011, Effective Term: Fall 2011 (445)

Related Programs

  1. Business Administration (BUS-AS) (670) (Active)
  2. Business Development and Entrepreneurship (BUSENTR-CT) (585) (Active)
  3. Business Entrepreneurship (ENTR-CT) (505) (Active)