ENT 1000 - Intro to Entrepreneurship

College of Business

Credit(s): 3
Contact Hours: 47
Effective Term Fall 2010 (430)

Course Description

This is a practical course designed to assist students in determining if they have the traits and skill set to be entrepreneurs. It is designed for students who think they may want to start a business for the first time or for those already in business seeking to expand or diversify. Emphasis will be placed on the practical aspects of creating and running a business and on teaching the skills and tools for effective decision making. Topics will include: feasibility studies, SWOT analysis (strengths, weakness, opportunities, threats), market research, opportunity recognition, idea and product development, team formation, resource funding, and basics for business plan development.

Learning Outcomes and Objectives

  1. The student will develop an understanding of the defining characteristics of an entrepreneur by:
    1. discovering the key personality traits that help individuals achieve success in business and entrepreneurial ventures.
    2. classifying results from questionnaires and assessment tools that provide data indicating strengths, weaknesses and traits typical in successful entrepreneurs.
    3. defining business venture goals.
  2. The student will utilize assessment tools to determine their potential for success in their field of interest by:
    1. examining and choosing the field of interest for business creation.
    2. identifying and defining the business or product offering idea.
    3. recognizing the components and phases of the entrepreneurial process.
    4. examining the three basic methods of obtaining knowledge for purposes of applying to decision making steps in a venture.
  3. The student will assess entrepreneurial opportunities by:
    1. developing the rationale that the opportunity exists and is viable in the marketplace.
    2. evaluating the proposed business idea.
    3. identifying the components critical to opportunity recognition and new business development.
    4. examining the market place for community impact and likelihood for success.
  4. The student will complete feasibility analyses to determine concept viability by:
    1. determining the level of difficulty and feasibility of carrying out the entrepreneurial venture or business growth plan.
    2. outlining a project implementation plan.
    3. researching and selecting business site locations and modalities (B2B, brick and mortar, e-commerce, etc.).
    4. explaining types of feasibility studies and their relevance to a particular business venture: product /service, organizational, economic/ financial, industry/market, legal, technological or cultural.
  5. The student will develop knowledge and practical skills for starting an entrepreneurial venture by:
    1. selecting the founding team and identifying skills, experience and knowledge that provide for a complimentary membership.
    2. identifying the basic principles of financial management and preparing statements.
    3. differentiating between the various sources of capital for new ventures.
    4. considering and determining the legal aspects of developing the business: entity type, basic contracts and copyright and patent protections.
  6. The student will develop how to use research tools, market assessment tools, competitor evaluation tools, and SWOT analysis effectively by:
    1. recognizing reliable information sources and collecting data.
    2. analyzing market and industry data for financial strategy application.
    3. constructing a meaningful SWOT analysis for business planning.
  7. The student will identify and assemble the resources necessary for successfully undertaking an entrepreneurial venture by:
    1. preparing sales and promotion action plans.
    2. outlining a start-up capital plan.
    3. researching how venture capitalists calculate the cost of capital and make investment decisions.
  8. The student will identify the components of a business plan and begin the process of compiling the data in preparation of a written business plan by:
    1. writing an executive summary.
    2. completing an outline for business plan development.
    3. preparing a verbal “elevator pitch” presentation for potential investors.

Criteria Performance Standard

Upon successful completion of the course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through classroom measures developed by individual course instructors.

History of Changes

Submitted as GEB 2112, SCNS returned and requested ENT prefix. Submitted as ENT 1003, SCNS approved as 1000.
C&I Approval: 06/08/2010, BOT Approval: 07/22/2010, Effective Term: Fall 2010 (430)

Related Programs

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  2. Business Development and Entrepreneurship (BUSENTR-CT) (585) (Active)
  3. Business Entrepreneurship (ENTR-CT) (505) (Active)
  4. Business Management and Analysis (Florida Public Schools) (FLBUSHS-AR) (650) (Active)
  5. Business Management and Analysis PCS (BUSHS-AR) (650) (Active)
  6. Green Innovations and Social Entrepreneurship (GRENTR-CT) (655) (Active)
  7. Intuit Entrepreneurship and Small Business (to BUS-AS) (IESB2IC-AR) (650) (Active)
  8. Intuit Entrepreneurship and Small Business (to BUSENTR-CT) (IESB3IC-AR) (620) (Active)
  9. Intuit Entrepreneurship and Small Business (to ENTR-CT) (IESB4IC-AR) (620) (Active)
  10. Intuit Entrepreneurship and Small Business (to GEN-AA) (IESBIC-AR) (620) (Active)
  11. Intuit Master Entrepreneurship (to BUS-AS) (INMEIC-AR) (650) (Active)
  12. Management & Organizational Leadership (MGTORG-TR) (670) (Active)
  13. Production Systems Management (PROSYS-AS) (645) (Active)
  14. TEST PCS Business Management & Analysis Articulation (BUSMAHS-AR) (615) (Draft)